An idea circulating through the population is more than sufficient to qualify it as a meme. "Virality", meaning prolific spreading, was never a necessary condition. Some memes are popular but some aren't, that has always been recognized.

Also jogging is quite literally a meme, from the 60s and 70s. That's when the pairing of the term and activity became popularized and spread through the population.

Meme seemed to be evolving to simply mean an image with some text on it. I’m glad for this new direction. At least it is related to the original meaning.

That definition is already antiquated, since that shift had already mostly happened by around 5 years on most internet platforms (internet culture evolves quick these days). As other commenters have mentioned, it's now "evolving" to be more or less synonymous with "joke"

> it's now "evolving" to be more or less synonymous with "joke"

Or disinformation:

    A: $GROUP_I_DONT_LIKE is doing $BAD_THING

    B: dude, that's literally just a meme

Which, thinking about it, is back around to almost the original definition.