It sounds like a financially smart thing to do but it cuts your legs out because nobody is doing research anymore, and you select for people with half a billion potential and an eagerness to lie.
Microsoft did something similar with the Xbox (people forget that it was basically done because they were afraid that consoles would become general purpose computers and destroy the Windows monopoly) but they also actually made a business with it and made it profitable in its own right.
It's not always going to work out, but I do think Google's actions helped stifle competition in that market. Google could have successfully stopped another company from blowing up in that market and becoming a real competitor to worry about in other markets down the line.