I'm in no way a vegetarian. And I'm too set in my childhood-established food biases to make huge changes. (I tried for a year or two. It didn't take.) But the Impossible and Beyond burgers are close enough for me. Could I tell them apart in a patty taste test? Probably. But once it's on a bun with cheese and barbecue sauce and whatnot, I don't notice a difference.

So at that point, I'm like, "Cows are nice animals." I have made the acquaintance of a few and I like them. For an equivalent experience, I can either kill the cow or not. So we've been gradually shifting toward the high-grade fake meats. I look forward to further improvements on this front.