With an airborne virus you have to be able to filter the air people are breathing and a cloth face mask that isn't even fitted tightly to the face just cannot do that. This is why you need an n95 mask or better fitted tightly enough to your face to create an air seal.
For example, the Measles also has an airborne spread and the OSHA requirements for medical professionals mandate gloves, eye and face protection, and respiratory protection.
https://www.osha.gov/measles/control-prevention
Note that Flu levels hit record lows globally while Covid continued to spread like wildfire.
>CDC says seasonal flu cases hit record lows around the world
https://www.nbcnews.com/health/cold-and-flu/cdc-says-seasona...
If that's the case, be demonstrable then. Given the physical size of the virus vs the size of holes in say, a cotton mask, combined with the infection rates for the strictest masking areas, I would say your statement is demonstrably false.
I see the concerns. He did qualify a few sentences earlier about the effectiveness of cloth masks is that there is some protection but it's small. Fine, but he was imprecise with his language later on.
People want to (and did) latch on to the quotable portion that they are not effective (read: zero difference from no mask), which is demonstrably false.