Yeah, the ads are actually relevant sometimes and they don't demand 30 seconds of my life, so massive improvements all around. I don't see much suggested content unless I scroll too long, at which point I probably do need some more content.

Here's the thing about Instagram: aside from posts by your actual real-life friends, everything you see is an ad. It's either a literal ad, or it's a popular user trying to sell you their t-shirts/newsletter/onlyfans. My wife likes to look at Instagram videos of cute kids and dogs, and whenever she shows me one the text at the bottom says something like "Our merch shop is open again!!!"

I honestly don't see targeted ads as an improvement at all. I see them as the opposite.