Re:Evaluation of TikTok vs. Instagram Reels
by darepublic on Friday September 02, 2022 @02:05AM
(#32687142)
TikTok is not the same offering as Facebook though right? It competes in the Instagram and YouTube space. One thing about FB though is that it was the first social media platform that my mom and dad joined. FB was big enough for the boomers to join it. And I figure that is the moat, the boomers who for the first and only time in their lives joined a social platform and they ain't changing it up now.
[ Parent
| on HN ]
Re:Evaluation of TikTok vs. Instagram Reels
by oefrha on Friday September 02, 2022 @02:19AM
(#32687221)
Ostensibly their core use cases don’t overlap 100%, but as long as you accept that textual medium is just a means to information and is replaceable with video, you can actually get everything you get from Facebook on TikTok — news, commentary, entertainment, friend and family updates, messaging, etc. Plus, on a deeper level, everything competes with everything for your time and attention.
Re:Evaluation of TikTok vs. Instagram Reels
by eliasbagley on Friday September 02, 2022 @02:16AM
(#32687204)
A moat based on an aging population isn't much of a moat
Re:Evaluation of TikTok vs. Instagram Reels
by classified on Friday September 02, 2022 @03:04AM
(#32687536)
No moat can change the fact that kids wouldn't want to be caught dead on the social network that their parents or grandparents use.
Re:Evaluation of TikTok vs. Instagram Reels
by piceas on Friday September 02, 2022 @02:17AM
(#32687210)
Maybe they will leave it on like a tv news channel in the background.
If those they came to follow are gone they will still scroll a feed increasingly filled with ads. When they complain, their friends/family will install something and say touch the dancing penguin/barfing unicorn/whatever to see the latest, it's just like Facebook used to be.