"Society as a whole" and "many people" are not the same entities. Again, there was a time when serious discourse about internet privacy focused on abuse potential and how to provide data security guarantees. Now it's just "ads bad", and I think that's a real problem with the discourse. To repeat, you can win fights over privacy (c.f. the GDPR, which while pretty flawed was a real and tangible win for users). You'll never win a fight over "ads". Ever.