Re:Wufoo's Secret to Customer Happiness? Googly Eyes
by pchristensen on Wednesday October 08, 2008 @09:21AM
(#326520)
Seconded. We hear all kinds of things about how much companies exit for, but rarely about what they earn. Even an order-of-magnitude or a per-employee order-of-magnitude would be interesting.
Re:Wufoo's Secret to Customer Happiness? Googly Eyes
by teej on Wednesday October 08, 2008 @03:42PM
(#326979)
This isn't meant to be an accurate analysis, but it gets halfway there. Have your grain of salt ready.
Wufoo has pretty standard conversion rates of 7% signup, 15% free -> paid. Each paid user nets about $13/mo. (http://particletree.com/features/web-app-autopsy/)
Compete (500k/mo | http://siteanalytics.compete.com/wufoo.com/) and Quantcast(250k/mo | http://www.quantcast.com/wufoo.com) have vastly different total traffic numbers, but Quantcast suggests that only 15% of their traffic are regular users.
MY GUESS: Their monthly active users are probably between 30k-75k. 30% of their active users are paid users. I'd say they make about 250k/mo.
When they were just starting, I remember thinking, "How narrow and trivial. Do they honestly expect to make money?". I'm looking to make this lesson even more potent.