Wufoo's Secret to Customer Happiness? Googly Eyes

Re:Wufoo's Secret to Customer Happiness? Googly Eyes by fallentimes on Wednesday October 08, 2008 @02:51AM (#326387)

Wufoo makes such ridiculous gobs of money. People barely pay attention because they're located in Tampa and don't brag about it all the time - like other subscription based revenue companies we often hear from.

What's worth noting is if a big company (99% of them anyway) tried to copy off of WuFoo they'd seem so disingenuous and fake they'd fail. Unless your AMEX, of course.

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Re:Wufoo's Secret to Customer Happiness? Googly Eyes by asdflkj on Wednesday October 08, 2008 @06:01AM (#326454)

Can you say how much money?

When they were just starting, I remember thinking, "How narrow and trivial. Do they honestly expect to make money?". I'm looking to make this lesson even more potent.

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Re:Wufoo's Secret to Customer Happiness? Googly Eyes by pchristensen on Wednesday October 08, 2008 @09:21AM (#326520)

Seconded. We hear all kinds of things about how much companies exit for, but rarely about what they earn. Even an order-of-magnitude or a per-employee order-of-magnitude would be interesting.

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Re:Wufoo's Secret to Customer Happiness? Googly Eyes by teej on Wednesday October 08, 2008 @03:42PM (#326979)

This isn't meant to be an accurate analysis, but it gets halfway there. Have your grain of salt ready.

Wufoo has pretty standard conversion rates of 7% signup, 15% free -> paid. Each paid user nets about $13/mo. (http://particletree.com/features/web-app-autopsy/)

Compete (500k/mo | http://siteanalytics.compete.com/wufoo.com/) and Quantcast(250k/mo | http://www.quantcast.com/wufoo.com) have vastly different total traffic numbers, but Quantcast suggests that only 15% of their traffic are regular users.

MY GUESS: Their monthly active users are probably between 30k-75k. 30% of their active users are paid users. I'd say they make about 250k/mo.

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Re:Wufoo's Secret to Customer Happiness? Googly Eyes by ntoshev on Wednesday October 08, 2008 @04:30AM (#326424)

Google has released Google Forms as part of their Apps For Your Domain offering. It feels very impersonal compared to Wufoo, of course, but let's not underestimate it.

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