Some years ago I was talking with a friend of mine about how things were going badly in a particular country that is culturally of interest to us. I was saying something about how it would be so much better if they had better economic growth so that people there could be less poor, and she said something like "but then they would consume more!". She's not rich, but she's definitely not poor -- she's a divorced professional, she works at home, and she has a wonderful, large house in midtown Austin (in a great location) that she owns outright. Her house is probably worth a lot of money, but she and her ex-husband bought it decades ago. I probed a bit and she was not embarrassed by what she said. She consumes a fair bit, but she doesn't want others consuming more than they do, even though they consume a lot less than she does.