By what standard?
By their CEO's own admission, Ford sees itself as a "data company":
https://www.autoblog.com/2016/01/06/ceo-mark-fields-ford-dat...
Their software chops are certainly dubious, but there is no questioning their intent when it comes to entering the surveillance economy.
The linked article quotes the CEO, "Overall, when you look at our business, we're not only a car manufacturing company. We are a technology company. As our vehicles become part of the Internet of things and as consumers give permission to us to collect that data, we'll also become an information company."
That's marketing related to the IoT buzzword. Next week they might talk about using blockchain. The other part of the statement is that they are a "data company," because they can sell information about their customers.
The words from the CEO are the same words from a data analyst, but they each mean something entirely different.
What a disaster. I wish they would focus on simply making good cars.
What does this even mean? They don’t sell access to data. Oh! They use data to make business decisions? Well, welcome to 2004.
Have you heard of those small companies called Google and Facebook? Care to compare their market cap with Ford's lately? Do you really think they're worth that much because of their quick web search and easy friend-finding?
> Most people in Europe don’t want to leave.
I believe they're saying if European tech companies want to compete in business with US tech companies they need to pay their engineers more money.