Which is to say, the move from 3 to 4 strikes me as a move toward "real human interaction," owing to the fact that the "content" there is much less prepackaged Kardashianism and much more "real person sharing real thing."
Hence why I think 4 to 5 is very far from a sure bet. I'm not sure even what Pure AI could even meaningfully signify here.
The recommendation systems that power "algorithmic everyone" are not optimizing for real human interaction, or real people sharing real things; they're optimizing for the absolute most engaging content that they can find.
This is Kardashian-killing because no one person or brand -- not even Kim -- can create the most engaging content in the world on every single post; and even if they could, they can't do it at a rate to fill an entire feed.
Sufficiently good recommendation systems kill the Kardashians because they can crawl through an ocean of user-generated content and find the winners.
If you combine a sufficiently good content-generation AI with the data you glean from the world's best recommendation system, you can just create the most engaging possible content, without even knowing what that would be.
I believe we are well into number 4 and let me tell you, neither the "person" or the "thing" feels "real". Everything is so contrived, scripted, architected, and manufactured that the entirety of social media feels like The Truman Show at this point.
I think that's one reason that a lot of kids love TikTok but adults generally can't stand it. Kids are looking for sources that show them how to act. TikTok is basically a giant tips channel. Here's how to be silly, here's how to dance, here's how to be a goth... It's like an enormous highschool, but if the highschool were completely made up of amateur actors trying to get the most attention.
I also have an AI that filters out AI generated content so I only see things sourced directly from people I know to be people. Granted, Cortana sometimes slips and gets it wrong and lets through something that obviously came from an AI... Hmm... I wonder how that happened. Happiness decreases.
That is also why you don't rely solely on your own preferences and behaviors for deciding what product features to build.
Also interesting:
1. The Pre-Internet ‘People Magazine’ Era
2. Content from ‘your friends’ kills People Magazine
3. Kardashians/Professional ‘friends’ kill real friends
4. Algorithmic everyone kills Kardashians
5. Next is pure-AI content which beats ‘algorithmic everyone’