Lex seems to be on a trajectory to really make it big. It is amazing what kind of guests he is having. Perhaps if he turns it more mainstream he will become the next Rogan?

He doesn't have the personality necessary to be mainstream like Rogan. Rogan is to podcasts what pop singers are to music. Lex is like a fledgeling indie band, he will carve his niche but that's pretty much it. Mainstream audiences by definition don't have the intellect or curiosity for 90% of his content

An indie #1 tech and #74 all-included podcast in the US.

The comparison to Rogan is of course wrong, there are levels to this, but that doesn't really make his audience niche as in small despite all the robot comments since the start.

https://chartable.com/podcasts/artificial-intelligence-14342...

Lex is too cerebral, as are his guests.

Rogan, being a comedian, has a completely different energy. He will discuss serious topics too but his most iconic moments are usually him and some comedians/fighters shooting the shit about drugs or chimps.