Why are you convinced your armchair strategy is superior to decades worth of analysis by one of the most successful companies in the world?

TSMC has no desire to become Apple because they already capture so much of Apple's revenue. I guarantee you they have put enormous thought into the exact optimal price point, as building fabs is extremely capital intensive.

I stand by my comment - I could write the exact same response to the paragraph you added as to your original one (with minor tweaks from "changing prices" to "entering new business areas").