We like to think of a company as one entity and assign to it some sort of anthropomorphic aspect, but that's just a dumbed-down simplification our minds like to make to make dealing with the world easier.

Especially for a company as large as Google, were political infighting between product verticals are a documented problem.

In that regard, it is not ironic at all, there is no such thing as consistency in such a large human organization. Hell, even the army is not capable of doing this properly.