I don't think there's any seeking out necessary - you have 3 things to click on after a game - rematch, new opponent and analysis. Like is there really a user demographic that (1) is interested in game analysis and (2) doesn't notice or understand the button that's shown as an option at the end of every game?
You do have to seek it out. Even when you click on analysis, you still have to activate the engine and select a move back in time to start seeing arrows and whatever the score advantage thing is called. It's not rocket science, but you're not handheld and it's certainly not "analysis" followed by a PowerPoint of what great and terrible move happened; it's self-analysis with Stockfish.
In the end I came to prefer Lichess' analysis board, but I think they'd have to gain walking you thru it better. I kinda doubt my father, who's not a dumby nor Internet-illiterate, would find it intuitive as it is. A highlight real of important move would seemingly be trivial to implement while also being straightforward to follow for anyone clicking on analysis for the first time, bringing them to dive in the self-analysis board. It would take nothing away for those who want to flicker thru their whole games, just remember a toggle option.
You make it sound like chess.com shoves heaps of dark practice's IAP in your face, which isn't true, after I've paid for a subscription [1] I've seen no more paywall content or any more monetization options, I get full access to their sub content & features, which because it's great value and tastefully done, I intend to re-subscribe next year if I'm still playing by then.
in lichess you can computer analyse the board as many times as you want, for free, without even needing an account. the only catch is that you might not notice the feature if you weren't looking for it.
chess.com shoves it in your face, lets you do a few analyses, and then asks you to pay for more. whether that is still the case after you've already paid for more isn't really the point
it’s not hard to find, but you have to seek it out, whereas chess.com shoves it in your face and tries to get you to pay for more