The more you talk about suicide, the more people commit it. It's a terrible conundrum in spreading awareness of how many people actually commit suicide. If there is a high-profile case of suicide reported, there will usually be an uptick in suicide and single car, single-passenger car crashes by people in similar demographics. There is an entire section in Cialdini's book Influence, on the social proof of suicide, and I just recently heard this Freakonomics podcast on the subject http://www.freakonomics.com/2011/08/31/new-freakonomics-radi...

It's against broadcasting rules to publish anything relating to suicide. Especially euthanasia.

I gather that exceptions are made for exceptional news.

The usual codewords are "Police say there were no suspicious circumstances".