You also seem to forget the fact that much of those market conditions are a result of anti-competitive and anti-consumer laws guaranteeing their the status a middle men by force.
If for example consumers were able to buy directly from manufacturers but chose to pay more at a dealership because they thought the extra cost was worth some surplus value provided then you might have a point.
In my not so humble opinion, while the used market can do what it may, MSRP is MSRP. This goes for GPUs as much as it goes for cars. I understand shortages. I am ok with waiting lists. I do not appreciate profiteering. Any dealership that tried to stick me with such a markup not only would blow the sale, but would not get my business in the future.
I guess I don't get why people think they should be immune from paying a market price.
When you negotiate salary do you go for the most you can negotiate? Or do you accept minimum wage because someone somewhere suggested it to you? Why do you think any other transaction should be different? It's a brand new luxury SUV, it's not baby milk.
> MSRP is MSRP
Guess what... the MSRP includes profit (gasp!). As much profit as they thought they could get away with when it was set.
> Any dealership that tried to stick me with such a markup not only would blow the sale, but would not get my business in the future.
Ok so great this already limits how much they can charge. I guess someone else somewhere is willing the pay the price though, or they wouldn't charge it.
I think your logic is basically 'I don't want to pay that much'. Ok well they don't want to sell it for less, and it's their property. You'll have to go elsewhere. Sounds like you're happy with that so what's the problem?
Which is a completely valid reaction and the risk the dealership takes, and ultimately when the price rises to the point where they no longer attract buyers, the market corrects. That will be soon as the fed raises interest rates.
The S stands for “suggested”, and that suggestion is based on an inherently fallible prediction of future market conditions.
> I do not appreciate profiteering.
Capitalism is profiteering. The MSRP is profiteering. The only difference is who is profiteering, and when.
Because my understanding is they own the cars, once they're delivered from the manufacturer. They own the asset.
Because the manaufacturer decided to not raise the price. This means the next person now has the ability to raise the price.
The dealership meets the market price, not sets it. If their fee was unreasonable people would buy other cars until the dealer dropped their prices to something reasonable.