So, 'Standard Ebooks' is read as "model ebooks, exemplary of how they should be made", and the same for the fireworks... In spite of David Mitchell who wanted to joke on "standard" as "common" - which is an overly optimistic deviation, and Mitchell fumbled there, while remaining a good support act for international treasure the Bob Mortimer, the "Standard" (of himself).

Well, original standards are those of the armies - which compete, so relativity is implied. There is both selection and election there.