It's absurd and surreal, and yet here we are. People think they're being empathetic by applying these words more widely but it's really reflective of how disconnected people are from reality, and how much narcissistic license they've given themselves. Social media gives people an illusion that they're connected to others, but the effect has mostly been to turn the vast majority of people and issues into caricatures. One might even say it's "dehumanizing", but what's the point.
A decade or two ago the word for criticizing the TikTok video would have been "objectifying". That word got overused, too, but it still had academic connotations (from the feministic movement) that better contextualized the point someone was making. Sadly the political left PC movement has created such an arms race in linguistic virtue signaling that more precise, descriptive language is considered lacking in empathy and therefore, well, "dehumanizing".
I don't think this really helped anyone, but "dehumanizing" is an overreaction, IMO. "Mildly annoying" is probably the more accurate term.