BMW heated seats subscription costs $18 per month in South Korea

Re:BMW heated seats subscription costs $18 per month in Sout... by bengale on Tuesday July 12, 2022 @08:10AM (#32068696)

I wasn't particularly impressed when I got my new 4 series and had to pay £20 or something like that for auto-highbeams, even if it is a one off.

I can sort of understand a subscription for the speed camera data, although its a bit cheap, but for the lights it seemed mad.

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Re:BMW heated seats subscription costs $18 per month in Sout... by wodenokoto on Tuesday July 12, 2022 @08:13AM (#32068723)

20 quid plus minus on the sticker price doesn’t matter at all.

20 quid after the purchase is quite an annoyance.

Why didn’t they just add it to the sticker price and everyone would have been happier.

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Re:BMW heated seats subscription costs $18 per month in Sout... by bengale on Tuesday July 12, 2022 @11:04AM (#32071030)

Yeah that was my general feeling. I'm paying upwards of £40k for the car and the first day I press a button and get told I can "buy" the feature, not a good experience.

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Re:BMW heated seats subscription costs $18 per month in Sout... by varjag on Tuesday July 12, 2022 @09:09AM (#32069329)

There's a department for vehicle add on services at BMW, they have to have their own turnover.

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Re:BMW heated seats subscription costs $18 per month in Sout... by ehnto on Tuesday July 12, 2022 @08:46AM (#32069066)

Dealer options have been around for a long time, but usually the equipment isn't already fitted to the car, the dealer has to add it. I think that's why this approach feels so inauthentic. Your car has the equipment, but you're not allowed to use it, even though it's there, and you own it...

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