Why do so many brands change their logos and look like everyone else?

Re:Why do so many brands change their logos and look like ev... by andrepd on Sunday July 10, 2022 @11:11AM (#32045469)

> UI designers ruined Gnome, ruined my fish sticks, ruination upon us all due to UI designers.

Many modern UI "designers" are certainly not worth of that name, in that they change things not according to systematic study and observation, but only due to their own hunches and personal preferences.

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Re:Why do so many brands change their logos and look like ev... by xorcist on Sunday July 10, 2022 @12:48PM (#32046344)

Is a designer that bases their designs on numbers, not aesthetics or user experience, really designers?

Usability studies have so many confounding variables that it's not even funny. It's not hard to pick studies to support anything. As if that wasn't enough, they're highly contextual and inevitably used in a completely different context.

None of the well known great designers of the past century relied on A/B studies to do what they did. Granted, they likely delivered a lot of duds too, but at least those designs could be identified as bad.

Designs with statistics behind them can never be bad because the numbers haven't changed, and the numbers was what motivated the change in the first place.

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Re:Why do so many brands change their logos and look like ev... by ChrisLTD on Sunday July 10, 2022 @02:20PM (#32047349)

The thing that separates good UI designers from the bad are superior hunches and personal preferences.

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