Users will shop around for web browsers and everything else but settle for Windows because... why?
I would actually not be surprised if the market share of Linux exceeds the market share of Windows where Windows was installed by the user (let's exclude corporate environments because the discussion is much more complicated)
The 'Linux Desktop' is just as solid as Windows... depending on what you do with it. Just as Windows could be horrible compared to Linux... depending on what you're doing with it
It is not a fair competition.
Seriously, how is that not working out of the box in 2022? Even macs get this right.
And that's not even getting into the install process and driver downloads, printer configuration, setting up containers, a proper posix shell out of the box, local accounts, and on and on.
Windows is basically good for running Steam and has many more OEM supported hardware options. What other advantages does it even have?
And since pretty much forever, even more so on Windows.
The difference is that windows users are used to those defects, they pretty much probably didnt realize there was a choice, so that is always the baseline for them.
On the whole, if you took a blank computer, gave linux and gave windows, people who had never used a computer before would find themselves more helped with linux than windows. Hell, for nearly a decade it was impossible to install windows on a sata disk(which was by far the standard) without breaking out a floppy drive.