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A comment on Google proposes moving ad business to Alphabet to keep regulators at bay. Parent comment

Re:Google proposes moving ad business to Alphabet to keep re... by impulser_ on Friday July 08, 2022 @05:27PM (#32027389)
They would split the exchange side of their ad business from platform side, which is Google.

That's the whole reason they are being sued because they run both sides of the ad marketplace.

Google's business would be the same. Sell ad space.

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Re:Google proposes moving ad business to Alphabet to keep re... by strongpigeon on Friday July 08, 2022 @05:31PM (#32027441)
To add to that, the exchange is specifically for the display network, so websites and app that aren't Google properties.

This part of Google, while still worth a couple billions in revenue, is an increasingly smaller part of the whole.

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Re:Google proposes moving ad business to Alphabet to keep re... by AnotherTechie on Friday July 08, 2022 @05:47PM (#32027704)
But if google makes this change, it will likely follow that other (more self-referential) companies might also follow.
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