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A comment on Google proposes moving ad business to Alphabet to keep regulators at bay. Parent comment

Re:Google proposes moving ad business to Alphabet to keep re... by strongpigeon on Friday July 08, 2022 @05:31PM (#32027441)
To add to that, the exchange is specifically for the display network, so websites and app that aren't Google properties.

This part of Google, while still worth a couple billions in revenue, is an increasingly smaller part of the whole.

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Re:Google proposes moving ad business to Alphabet to keep re... by AnotherTechie on Friday July 08, 2022 @05:47PM (#32027704)
But if google makes this change, it will likely follow that other (more self-referential) companies might also follow.
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