- Location History is turned off by default for your Google Account and can only be turned on if you opt in.
- You can pause Location History at any time in your Google Account's Activity controls.
- You control what’s saved in your Location History. You can view the places where you’ve been in Google Maps Timeline, which you can edit or use to delete your Location History.
And...
- You can turn off Location History for your account at any time.
- You can manage and delete your Location History information with Google Maps Timeline. You can choose to delete all of your history, or only parts of it.
- You can choose to automatically delete Location History that’s older than 3 months, 18 months, or 36 months.
Seriously, I don't see how it could be more flexible and user-controlled than this.
(Disclaimer: Googler, but no relationship with Maps or Geo teams. As an individual user, I use and love my location history, and appreciate the level of control I have)
During some of those investigations, it was revealed that even Google engineers found the way Google handled these controls (like the separate Web and App Activity switch) very confusing, leaving ordinary users no hope of understanding it.
Finally, Google uses a bit of a carrot and stick method to push people to enable it. Rewards reminds you constantly you're eligible for more surveys/money with location history on, and you can't even have Google Maps default a "home" location locally, without pervasive location tracking being enabled that informs the company where you're at every five minutes.
Which is to say, the controls are confusing, the defaults only changed because Google was under investigation, and they make the experience especially on Android if you have it off intentionally terrible.
This is the time to take the mile, this is the time to make the slope slippery.