Dumb semantic game with the world "real". When they are pretending to be non-vegan/meat based products the word "real" means the original they are copying.

>Secondly, I think a supermarket here in Denmark explained it best: They put the same type of meat-based and plant-based together because that's where customers expect them to be, it's simply easier for the products to be found.

This is well and good but I think the parent comment brings up a good point in that the distinguishing characteristic of the product is being minimized in the packaging - this is deceptive, right? You'd instead think that you'd want the distinguishing element to be boldly labeled, so minimizing it does make it seem at least like comfort with the idea of people mistakenly purchasing the product.

It depends on the brand.

For instance, as someone else noted in this thread, Impossible has clear labeling. [1]

An example of the opposite might be Just Mayo, which is not, in fact, just mayo. In 2015 the FDA sent it a warning letter [2], and it had to adjust its packaging to make it clear that it was a plant-based product, although the name remains.

[1] https://news.ycombinator.com/item?id=31941934

[1] https://qz.com/576679/the-fda-decides-that-vegan-just-mayo-i...