Forcing people to run JavaScript does not guarantee that Analytics or Ads will run as these might get blocked by DNS, Extensions or even the browser itself. I understand the need for them but I don't think it excuses the need to run JavaScript to see text. By the way Hacker News has ads on their main page and the website works perfectly without JavaScript, and even better with it enabled! IMO the job of JavaScript is to enhance the UX, not render the webpage. With modern tooling such as NextJS and Svelte Kit it's possible to code everything in JS (without duplicating logic between backend and frontend) and still have some stuff work without JavaScript, even better when using something like Remix.