It actually took me a minute to figure out what OP meant. I think it depends a lot on where you shop. And even somewhere like Wal-Mart, there's plenty of clothing available that doesn't have prominent branding and isn't "legible" clothing. I don't think finding men's clothing without branding is at all difficult, and it's actually easier the higher end you go.

Yeah, I guess it depends on location to some degree. In Europe, the cheap mainstream would be H&M and Zara, neither of which puts logos on things.

Above that, you're wearing a dress shirt, which never ever has a logo. Adidas and the like is strictly worn only by people who have lost control of their lives.

> Nike swoosh. Adidas symbol. Kappa's posed back-to-back figures, etc. Abecrombie & Fitch's giant A&F on every thing. Ball caps with logos. None of this sounds vaguely familiar?

That is expensive trash, not fashion. If I go to a nice restaurant in a big city, people aren't wearing that crap.