1. Add the lower tier first
2. Increase prices for all tiers in the future.
And suddenly we've gone from $x for ad-free Netflix to the same amount but with ads.
I think it’s accurate. The Netflix service historically had no ads, now they are adding a tier with ads.
Netflix has been pretty vocal on how much ads suck for users, and I agree.
I dropped Netflix because their content sucked and their prices were high and their recommendation engine was bad. And they were getting suckier and higher.
I expect that ads will creep up higher tiers and also push up prices on the ad free tiers.
Netflix is becoming Blockbuster.
Netflix is adding a new, cheaper tier that includes ads. If you pay for Netflix currently and don't downgrade to the cheaper tier, you won't get ads.