I think it’s accurate. The Netflix service historically had no ads, now they are adding a tier with ads.

Netflix has been pretty vocal on how much ads suck for users, and I agree.

I dropped Netflix because their content sucked and their prices were high and their recommendation engine was bad. And they were getting suckier and higher.

I expect that ads will creep up higher tiers and also push up prices on the ad free tiers.

Netflix is becoming Blockbuster.