The problem isn't usually quantity of food, but quality. Having 5 pre-packaged, healthy, low GI meals delivered makes it quite easy to follow the diet. Also, you don't even have to reduce calorie intake in the beginning: feel free to order 2500-3000 calorie option, if you so wish. You won't be losing any weight on that, but at least your metabolism, your glucose levels will stabilize. Then, after 2-3 weeks adjustment period, change your calorie intake to 1500 calories and continue for another month or two - the results are almost magical.
I imagine it would be expensive, but only as expensive as food and delivery of it, and would reduce much more expensive health care costs, right?
And it's definitely easier to feel satisfied off low cal food if it's nutritious - smoothies with protein powder and greens? Filling and diet friendly (esp if no milk). Water? Low cal, but you'll definitely still feel cravings.
Another big issue is condiments. It's really easy to add a few tbsp of dressing to an otherwise healthy meal, which can add a few hundred "hidden" calories.
Well, people who lack willpower still want to solve their weight problem. They can't use willpower because they don't have it. This is why they look for secret tricks.
Not so complicated.