Or not https://drivingdc.com/wp-content/uploads/2017/09/autoguide-l...

That graphic gives zero information on how that is calculated or where the data came from. I have to assume that it includes historical data over long periods. Kia and Hyundai are totally different companies than they were decades ago and are different than even 5-10 years ago.

There's no way a modern Kia or Hyundai would appear anywhere near the same level as on that list (and definitely not below any American car company or Fiat or Volkswagon).

That is rather weird metric. Mentions per brand mention... In what?

And how could that take in account how often brands are talked about in general.