That graphic gives zero information on how that is calculated or where the data came from. I have to assume that it includes historical data over long periods. Kia and Hyundai are totally different companies than they were decades ago and are different than even 5-10 years ago.

There's no way a modern Kia or Hyundai would appear anywhere near the same level as on that list (and definitely not below any American car company or Fiat or Volkswagon).