These markets really are tiny and vets have been closing down over the years. Even in suburban areas you might only have a single vet within a reasonable distance of your home. People in this thread are even saying their entire local vet markets have been taken over already by these corporations.

Most people would not know how to identify the most skilled vet clinics.

For consumers to make informed choices, they need to have some understanding of the domain.

If a Vet says Rover needs a XYZ procedure, how would the pet owner understand what a fair price is or what other treatment options are?