Yes. It’s probably a valid assumption. We are not necessarily their target market.
I wonder who your "we" refers to? I mean the site is called "Nerd Fitness", seems to me like we, the average HN reader, are exactly their target market :-)
> A handstand is one of the coolest exercises ever, but it’s also one of the most advanced moves to learn.
I doubt any gymnast would agree with either point.
Don't be so aggressive just because they've got a different understanding of humor then you do.
1) First of all, it starts with a short, numerated table of contents at the very top that includes everything that the article covers (with clickable links so you can skip the fluff)
2) It includes textual descriptions, videos and GIFs that make it very easy to understand the exercises.
3) The article also explains not just WHAT you should do, but also WHY you should do it
4) It's written in an entertaining way (it's a matter of taste, but I kinda like it)
5) While they do try to sell their stuff, it's pretty transparent and they are not hiding anything behind a paywall.
1) It was incredibly full of fluff. The actual content was actually not unuseful, it made me want to start practicing handstands, but the whole thing could have been quite brief without all the memes and marketing.
2) The gifs of the exercises (not the memes) were far superior for a reader compared with embedding, or worse linking, youtube videos. They did both here but I was already in skimming mode from all the fluff. I've read a lot of articles on gym stuff lately and it's pretty annoying having to repeatedly scan through 20 min videos for a 5 second demonstration.