Musk has lots of followers and was marketing snakeoil perfectly well before Twitter and will be fine after Twitter. I think Musk’s Twitter count is based on his activity, not the other way around. He’s not rich because of Twitter.
But it’s just a theory and there could be other reasons.
Could be that Twitter just had bad management and by cutting lots of staff and establishing a clear ToS they can plaster ads everywhere and let trump back on to drum up activity.
Who knows? It’s kind of boring to me and I try not to follow it, but it leaks into my feeds. I just noticed the behavior and it reminds me of encountering griefers in games I’ve played.
I think this Griefer theory explains a lot of the antisocial behavior we see out of executives and politicians who have beaten the game of life. We structure the game to make "Sociopath" the character class most likely to reach level 99 and win the game, and then we wonder why there are so many sociopaths using game-winning wealth to grief everyone else.
To me it seems like griefer [0] behavior. The goal is to just duck with Twitter and derive joy from others pain.
Musk is a gamer and I’ve played a lot of games. It’s pretty common to see people who are bored or max level or whatever who just mess with other players like a cat does with a mouse. They expel more of their own energy to cause discomfort to their target. An example may be spending 10 gold pieces to make the target lose 1 gold piece.
It “doesn’t make sense” rationally until you take into account the value of the confusion, pain, negative experiences for the target as a sort of currency.
So it seems perfectly common for me to see Musk spend a few billion in fines or whatever to make life worse for Twitter.
One theory I’ve seen to explain why Musk wants to buy Twitter is to shut it down. If that’s the goal then it’s actually much cheaper not to pay $40B to acquire it and shut it down, but to do this sort of thing that seeds uncertainty so when he pulls out the stock price plummets and Twitter dies from an acceleration from it’s likely path.
[0] https://en.wikipedia.org/wiki/Griefer