if you want press, the most important thing to remember is that journalists are lazy. most of them would much rather publish a story that is almost written for them than they would research and write their own stuff. do something newsworthy, do a write-up, and submit it to as many journalists and bloggers as you can. this will get you coverage. if you're not getting the coverage you want, it's either because you're not doing anything interesting or you're not promoting yourself enough. getting angry at bloggers won't change that.