From some quick glances at /r/MechanicalKeyboard, Akko looks to be a manufacturer (primarily for switches), while the rest are various distributors.

Funking naming/branding isn't unheard of in the MK world, considering a large amount of stuff is bought from China and rebranded.

So I can point my 60yo father to a reddit thread to try to figure out the differences between switches and manufacturers when all he really wants is a keyboard that sounds/feels better than the gummy crap that came with his Dell. Then maybe he'll create an account and ask a question and get some snarky ass hole reply from someone barking "IF You'd HAd GooOgled It!".

Or, I can say "dad, check out this logitech kb. It's affordable and you can pick how loud you want it to be".

Literally that simple. Start looking at things through the eyes of your parents or grandparents and you start to see how fucking complicated and confusing a lot of this shit is. It's no wonder at all that Logitech is coming out with something simple with streamlined options.

Being from a recognizable brand and available at Staples/Bestbuy/Walmart are big things.

Sometimes people who are deep into things forget about that. You've done 100s of hours of research. You've chosen X Y and Z for reasons. You've built this and that, tried some of those.

Most people's keyboard choice is about 3 minutes in the aisle. Done.

this, both the need to research basic facts like "what brand am i buying from", and the attitude when you ask questions to research those basic facts, is why someone would want to buy a logitech mechanical keyboard