Re:Apple Shipped Me a 79-Pound iPhone Repair Kit to Fix a 1....
by ksec on Saturday May 21, 2022 @09:34PM
(#31464039)
>Apple can’t win here
I would argue in their views they did. Apple did the calculation and understand people who actually want to repair their phone are not even a rounding error in their ~1.1B Active iPhone users. Showcasing their Professional Tools to the press, making it sound difficult is precisely how the public could justify the $69 Battery swap. And this article did precisely that.
Right to Repair folks might view this as bad press for Apple. I think Apple's PR knew exactly what they are getting into.
I would argue in their views they did. Apple did the calculation and understand people who actually want to repair their phone are not even a rounding error in their ~1.1B Active iPhone users. Showcasing their Professional Tools to the press, making it sound difficult is precisely how the public could justify the $69 Battery swap. And this article did precisely that.
Right to Repair folks might view this as bad press for Apple. I think Apple's PR knew exactly what they are getting into.