There's some benefit to some selective markets, especially if they tend to focus money more than brains --- this is the notion behind virtually all luxury or high-end products, and was a role served by magazine publishers in the last quarter or so of the 20th century: a clear indicator of market segmentation and focus, combining both the magazine's own audience bias as well as geographic (and hence, socioeconomic) market differentiation. That's now largely moved to online and mobile.