Re:The saddest “just ship it” story (2020)
by willcipriano on Thursday May 12, 2022 @01:38PM
(#31357396)
Let's say you are a guy in a basement spending your own money. What is the minimum spend that you see for advertising to be at all effective?
Re:The saddest “just ship it” story (2020)
by openknot on Thursday May 12, 2022 @11:43PM
(#31363064)
It depends on what you’re selling, but roughly $500 per month is seen as solid on the r/PPC forum (that is, no major objections when brought up), with $100 a month as not outrageous (especially as a starting point). My assumption is that the forum is credible and not astroturfed (which seems fairly reasonable from intuition).
I wish there were a scientific study to lean on as a more credible source. I personally don’t have direct experience for budgets smaller than $1,000 a month, back when I did work with some non-profits.
Roughly $100 a month sounds plausibly viable at the lowest uncomfortable end with skill, but you also need that skill in graphic design to make an effective ad, persuasive writing, and a good idea of how to target the right audience. That perspective also costs time to learn from books and/or money if outsourced.
Google Search Ads and Facebook/Instagram ads are seen as more effective in comparison (results are likely higher as Facebook/Meta are relatively better at analytics, so advertisements appear to more relevant people).
In addition, $50 is not a lot to spend on an ad campaign. It generally takes a higher number of advertisement views by the same person (preferably across different websites and channels) to produce an intended result.