It's a whole "growth" thing.

Like, it's not good enough to have a quality product that generates a sustainable revenue stream year after year. You have to "grow" because companies don't really do dividends anymore, they want a constant increase in stock prices, product be damned.

They have to show on investor calls the line went up.

We’re propping up the wealth of a generation that has no idea how anything works, but they got there first so of course they are now the de facto deciders of our agency.

True, it’s difficult to know how things work when they become needlessly complicated and one is unable to move on from a project that is essentially complete.

It’s presumed needlessly complicated is necessary to make the line go up; behind the scenes, they say, mathmagical forces exist that only the chosen few truly understand. You see everything is really a graph of infinite brand names, and the flow of value is determined by the taxonomy of brand ownership.

Many a study have been attempted to quantify what character qualities or technologies boost productivity. Their model becomes so nebulous no reasonable conclusions can be made.

But now of course computers learning helps us untangle that web and low and behold the same economic winners emerged! Wow!