Even if you're not webscale, modern tooling is just so much better for visualizing website stats. Even if you have only one server, how do you make visualizations from the log file? You don't have to use something webscale and enterprise-grade like Splunk. I do recommend finding a modern tool that you like though. Something better than `awk`-ing a log file into CSV, loading that into a spreadsheet, and then fiddling with it to get a graph.