It's always been an empty platitude from the SV disillusional masses: when the business model is 'grow at all costs, even if you lose money' in order to cash out on an over-inflated IPO, it was clear that it was never to disrupt anything. It was t:o build something seemingly novel, raise funds to fight a war of attrition, moat, weaken the opposition and take majority market-share and then cash out.

Plan B is selling out to some megacorp/tech oligarch in order to rinse and repeat as a 'serial entrepreneur' until you eventually get to a position in which you get on a board and you can ossify something like Twitter, too!