Alternatively, if you want to kill advertisement based culture, Youtube premium costs $12/month. At an hour of watching a day, that's only $0.40/per hour. Bonus: The channels you watch on Youtube make way more from prenium viewers and are less beholden to being advertiser friendly.

Youtube is hoping their premium model becomes as ubiquitous as Amazon Prime. At which point, ads will start appearing in their service. Because there is a captive market. A similar thing happened to cable TV and even Netflix is heading that way. You'll also never escape in-content advertising. Subway and KFC ads appearing in Korean dramas, etc. Content providers are going to maximize their revenue as long as they don't shed subscribers. Once enough people are paying for premium, the danger of inserting ads will vanish. Because everyone has premium and everyone else is inserting ads.

I pay this to get rid of Google's inserted ads, but it's getting hurt by too many in-video sponsorship ads. I would pay for a mode where the content creator gets more money in exchange for automatically skipping their sponsorship ad.

The like/subscribe/become a Patreon is also annoying, but not as bad as actual ads.

Depending on the popularity of the content you consume you can use https://sponsor.ajay.app/ which is a crowdsourced way of skipping the in-video sponsorship ads. I've had it work for some relatively obscure channels and it reliably works for most any popular/large channels as well.

I have a zero-tolerance ad policy. If there isn't a way for me to reliably skip ads I will stop consuming the content. I'm willing to pay but all too often you end up paying for an ad-free experience and eventually ads get re-introduced anyway or the ads take on another form.

Pardon the language but fuck advertisements. If it isn't a dry, boring information-based ad I don't care for it. I have no tolerance for the emotional manipulation and psychological warfare committed by modern advertisements. I'm sick of seeing [attractive people enjoying time spent together while <using/eating/drinking> <product> during a <meal/activity/social gathering>] or [commercial designed to make you laugh or smile so you associate being happy at some level with <product>]. I was sick of those commercials 20 years ago because they're all the same and I'm even more sick of them now that I'm old enough to see how they're designed to be manipulative.

'But they really used and loved that product, they wouldn't do the add otherwise, its in your interest for sure and they are your friend so you should order it 30 days guarantee back...'

I hear you, though i can understand video makers' point of view; they are often at mercy of YT algorithm with no heads up, no recourse. Also quality content is being slowly edge out by attention grabbing mental pollution videos, actively promoted by said YT algorithm. That is one semi stable source of income for them that wont be pull from underneath them.

So I accept those ads as necessary evil. And I support few creators via patron.

Thank you for articulating this so well. I've also had a zero-tolerance ad policy for years now. My partner and I refer to ads as Brain-Pollution.

The only two channels I watch that have in-video sponsorship use the TOC feature and the sponsorship is marked as a different section so it's super easy to skip. I don't want to name them in case that's not allowed, because I enjoy that they provide that feature a lot... specially because one of them is for kinda controversial content and the sponsors are usually not related to the content at all.

Nothing can be said to be certain except death, taxes, and advertising.

YouTube Premium has been a great investment. I watch hours-long concerts without any interruptions now. And I can download the videos, which is another big benefit.

This must cut deeply into their profits. Surely they are getting more than 40c/hour of advertising revenue

> Surely they are getting more than 40c/hour of advertising revenue

Per person? No way.

Turns out about 3.25 billion hours of Youtube is watched per month. That's 9.75bn in a quarter. Youtube's latest quarterly ad revenue was $6.869bn, or approx 70 cents per hour

This is a bit like avoiding plastic straws for environmental reasons. It's not going to change anything.

At some point, everyone who is willing to give money to avoid ads will have done so and then prices will rise and thoughts of an ad-supported cheaper tier will occur. We are seeing this with Netflix right now.

What needs to change is the unsustainable capitalist model that demands ever higher growth and profits.

Also, Google is at the heart of it, paying for yt won't make one iota of change in how they think about ads and data extraction.

Does that block ads that the YouTubers put right in their videos?

As much as i hate ad culture, i also hate the pay-to-make-product-not-suck model. It makes me feel manipulated.

No worries, I bet they will put ads for subscribers too, citing “loss of users” as a reason.

That would be a great way to get me to both stop paying for their service AND start blocking ads. I'd just send $10/month to my preferred creators' Patreons instead, or something. I already put up with their frankly terrible music service because it comes bundled with ad-free YouTube; I'd probably be better off.

I realize I could do this now and it's probably better for the creators overall, but knowing that everyone I watch gets a little something, whether I subscribe to them or not, is nice.

It's almost certain. They will follow the Netflix model. Plan right now is $12/month. It will soon be $15, then $20. Because they care about their price-conscious customers, they will then offer a $12/month subsidized plan with ads. How nice of them to offer us the choice.

also works on chrome and edge chrome with ublock origin.

Chrome/Edge Chromium actively prevent cname uncloaking.

Effectively a nerfed version of ublock origin.

Nevermind the manifest v3 changes being introduced very soon which dramatically limits the capabilities of ublock origin to some limited sub-100k static filters.

For reference I have a block list of 800k filters + dynamic filtering on Firefox.

If you want to have a sane version of the web, switch to Firefox.

Yea it works but I wonder when they will slowly start to deter uBlock because they are losing hundreds of millions of dollars on both Google and YouTube.

In my experience, Youtube ads return on Chrome for a few days every time there's a new Chrome update. Never had that happen with Firefox.

and on safari using the Wipr extension from the Mac app store

oo i need to check this one out is it for ipad also?

Do you need to set that up somehow? I use Firefox and UB Origin, and I get lots of ads.

I'm on Android and have done no extra config other than use Firefox and install ublock add-on. I get nearly zero ads. Plus I think there's an add-on that allows you to continue listening with screen locked.

Make sure to update and enable more of the custom blocklists in uBo if you are still getting ads.

I would refresh your firefox and reinstall the extention.

no it is automatic there is no setup.