If they kept the same price then the total cost to the end user would be ~$70 for 10G. Which is less than half of the cheapest option available.
Still very worthwhile to not have to talk to a Telco, but I had to rent + use AT&Ts garbage router because it did some proprietary negotiation step (With the ONT? There was a blog post where someone reverse engineered what was happening).
Now I'm in a smaller city and Sonic claims they have plans for us some day. For the time being, it's the Comcast nightmare.
Edit: and AT&T fiber was asymmetrical. Disappoint.
Still, like you noted, not having to deal with AT&T is a great selling point to a lot of people, and we're known for good support, so I'd like to think we're providing as good a service as those people can get until we build out our network in their area.
We have aggressive plans for the future, so I hope we're in your area sooner than later. :)
I imagine it's easier now than it used to be to find some areas with good beauty and above ground infra (poles) that have space, and make a business plan and point at others that are doing it successfully as justification.
Or maybe we'll be there in a few years. At the rate we want to expand it's not impossible. :)
I think it's way too rural at this point however, given that I am technically in unincorporated area.
Having your uplink faster than all your individual ports in a network helps prevent any one port from being able to saturate your network.
I work at an ISP that within the last year started selling 10Gbit symmetric, and we all sorta know there's not a huge use for it - yet. It's not really an issue for use to justify though, we don't charge any extra for it, it's all $40/mo and if you're in a new area we're building you get 10Gbit instead of the old 1Gbit at that price.