On the other hand the pathetic handling of global release for modern trek (Discovery season 4 being uplled 2 days before air led to a massive backlash, no Prodigy, Paramount are more concerned with differentiating international markets then driving more viewers, there's no attmept to engage with youtube 'influencers')

Paramount etc can make stuff, but they don't get the global media landscape in a way netflix and disney do, and I think similar can be said about other well established media companies.