Re:A downtick is coming for online advertising
by hef19898 on Thursday April 21, 2022 @04:59AM
(#31107293)
It's almost that legacy industries actually do know things disruptors don't, and sometimes these things can come back at the disruptors. Like the way episodes of TV series used to be aired, weekly with defined timeslots. We went from that to making whole seasons available at once, and now back to weekly airings without a fixed timeslot for blockbuster series like everything Star Wars or Picard. It's almost like broadcasters had reason to air episodes weekly.
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Re:A downtick is coming for online advertising
by iso1210 on Thursday April 21, 2022 @06:13AM
(#31107668)
On the other hand the pathetic handling of global release for modern trek (Discovery season 4 being uplled 2 days before air led to a massive backlash, no Prodigy, Paramount are more concerned with differentiating international markets then driving more viewers, there's no attmept to engage with youtube 'influencers')
Paramount etc can make stuff, but they don't get the global media landscape in a way netflix and disney do, and I think similar can be said about other well established media companies.
Re:A downtick is coming for online advertising
by prostoalex on Thursday April 21, 2022 @07:57PM
(#31116645)
I don’t think there One True Way to Release New Episodes that’s applicable for 100% of the cases.
Some shows worked better with entire season released at once, some didn’t. Streaming services will probably dabble with both.