The investments would be going to companies other than FAANG, and there are plenty of software industries that aren't ad-propelled. The reduction of influence from adtech may even be a boon for practical software industries, where currently they are all competing for capital and talent against the VC and revenue of ad-propelled businesses.

I've long said tech wages need to come back to reality, so that the rest of the world can get back to building software for the rest of the world, not just the tech bubble compatible ventures. I think adtech and online advertising propping itself up is part of the problem.

> the only non ad involved company in FAANG is Apple

A good chunk of Apple's profit is the annual payment from Google.

Apple runs an ad network. https://searchads.apple.com/

That aside, all that money could go on non-tech things, or on debt servicing, or be left in the bank, etc.

I mean, their bread and butter business. They can easily do without it.

Apple sells ads.

https://searchads.apple.com/

At the risk of moving the goalposts, that surely can't make up any significant portion of their revenues.

Apple defaulting to Google search in exchange for tens of billions of dollars almost certainly suffices to declare them an "ad involved company" as per the original phrasing in this thread. And that is a very significant chunk of their net revenue bearing in mind that there is effectively zero cost to Apple for this deal.

Netflix doesn't sell ads, though it sounds like that is changing.

they do sell ads. there is a lot product placement in their original productions

What product placement is there in Bridgerton?

Lol, not a single foot visible in the picture they use to illustrate it!

Not directly, but movies are sort of covert marketing. Ex: for certain political and cultural viewpoints

In FAANG sure but Tesla also qualifies.

Not directly but with Bitcoin and other cryptos...it will also soon be involved with Elon's Twitter ownership

Don’t forget fed rate hike.